This was achieved by using the shutter speed on a DSLR camera. The way it works is by adjusting the shutter speed that would allow you to control the movement of the subject. A fast shutter speed will freeze the subject and a slow shutter speed will make it look blurred as the subject moves. You can also combine flash with a slow speed to get movement and blur all in the same shot.
The shutter speeds of cameras can go from long exposures of 30 or more seconds to fast speeds of anything as short as 1/8000sec.
I personally chose to use individual colors for individual letters to look attractive. I think it came out really effective considering it was my firs time!
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