"The creative 'act' is a process, not a moment”

In my opinion the process of generating effective ideas is a key element of successful graphic design. The world of graphic design is demanding, and professional designers need to be versatile, open to new ideas and able to generate concepts which stand out from the crowd. 

Many times I like to experiment with my type, I enjoy relating letters with shapes. This is a very typical way of how I would generate graphics. This design (above) is done for an exhibition. I would imagine this on a wall almost looking like pies of art.